Something a lot of people tend to forget is that EVERYONE (yes, even you) is selling the same thing:

​We’re all selling our ideal clients the best version of themselves.

Whether it’s through selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, this same basic premise underlies all of your marketing (and copy!) and if you want your marketing to be truly effective then you cannot afford to ignore it.

Once you can get on board with knowing that you’re really selling your ideal client the best version of themselves, you will be able to drill deep down into:

1. What that best version of your ideal client looks like
2. How your offer can get them there
3. What you need to say (& how & where) to make them see this

I’ll be honest: One of my biggest pet peeves is inefficient communication.

In fact – it’s kind of what got me into marketing in the first place.

I can’t help but see all the ways in which your messaging could be stronger, your marketing could be more effective, and your copy could be more converting because I WANT it to be as efficient as possible for you.

I want it to do the job you’re giving it to do. 

And often that comes down to remembering the simple truths of marketing. 

In this week’s episode of the Building Your Million Dollar Brand™ podcast, I’m bringing marketing all the way back to the start and talking about the basics of marketing: what it is, what it requires and why it matters. 

Listen in now to learn how you can use the basic principles of marketing – and one very simple question – in order to market ANYTHING. 

Tune in and listen to Episode 104 of the Building Your Million Dollar Brand™ podcast: