Whatever the current situation in our world, our businesses have to keep running. And as part of that? We need to keep setting goals for ourselves – even if we are only able to take small steps towards achieving them. Small steps add up.
Now, when it comes to your business goals they might fall into one of two ‘types’: the problem-solving goal (because you’ve identified something that isn’t quite working that you need to fix) and the aspirational goal (because you’ve identified some next level or new thing you want to expand into).
Nobody likes having a problem in their business – maybe it’s a message that isn’t quite making the impact you want it to, a package you can’t seem to drum up interest for, a digital product that isn’t selling. Whatever the specific situation, it can be disheartening to realise that things aren’t working in the way you want and need them to.
But the good news? Your copy can help you.
This can often look like their current sales page not bringing in any conversions, their launch copy suite not having brought the results they expected, or their website not bringing in any enquiries despite them having visitors landing on their site.
Whatever the particular context, the reason that working with me helps them solve their problem is because the thing that is stopping them from seeing the results they want to is their copy.
It’s not because they aren’t doing enough in their business, showing up enough, creating enough.
It’s because the ‘fuel’ they are putting into their marketing efforts is not optimal – and so, just like a car with the wrong type of fuel in it, it doesn’t go anywhere.
In Episode 37 of The Copy Coach podcast I’m digging into this topic and sharing with you how you can use your copy to achieve your business goals – whether they are your Q2 2020 goals or your longer-term ambitions in your business, your copy has a big, big role to play.
So, don’t ignore it! Get to the episode here
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