Do you ever feel like nobody realises just how AMAZING your offer is?
Maybe you think no-one (none of your ideal clients or customers) cares about the many, really great, features of your solution.
Well, here’s a newsflash for you:
You’re right. They don’t.
Yep. Nobody cares about that long list of inclusions for your course, mastermind or membership.
Nobody is moved by knowing every little feature that your product or solution has.
What they actually care about?
What the features mean for THEM.
AKA what benefits those features are going to translate into.
This is one of the most important aspects of sales copy to nail down.
And in this week’s episode of the Building Your Million Dollar Brand™ podcast, it’s what I’m speaking about.
Listen in now to learn how to turn the features of your offer, product or solution into tangible benefits for your clients and customers, and get the lowdown on why you always need to be bringing things back around to what your offers actually mean for your ideal clients and customers.
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The Copy Atelier is a boutique copywriting and marketing agency for business owners and CEOs that specializes in pairing conversion copywriting with high-impact strategy for maximum results. Based in Edinburgh, Scotland, and available worldwide.
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