In this episode, I review a core aspect of your brand messaging that makes you stand out from your competition and helps you build authority: The hills you’re willing to die on.
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Behind the scenes in the atelier, copy tips, business motivation and other things we like.
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The Copy Atelier is a boutique copywriting and marketing agency for business owners and CEOs that specializes in pairing conversion copywriting with high-impact strategy for maximum results. Based in Edinburgh, Scotland, and available worldwide.
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