In this episode, I review a core aspect of your brand messaging that makes you stand out from your competition and helps you build authority: The hills you’re willing to die on.

Hear me talk about:

• The hills you’re willing to die on come down to what it is you want to be known for, which come from your beliefs, your why and your mission. (4:07)
• What the difference is in brand messaging at the basic level versus hitting big goals in business and reaching more clients. (8:37)
• Why PR is only a really powerful tool for your business when your angles, messaging, and branding is already figured out. (12:22)
• How messaging can actively draw in your ideal clients and attract them to be in the same room as you because they want to be on that shared mission with you. (16:26)
• Questions to ask and reflect on about the way your industry does things and if there are areas you do differently or disagree. (22:06)
• Several different opportunities for collaboration and community to build out your branding and messaging. (26:02)

Tune in and listen to Episode 84 of The Copy Coach Podcast: