Let’s talk about why your buyer’s journey matters to your sales copy.
Your buyer’s journey is the buying process and the steps that your ideal client takes before deciding to work with you or buy your offer.
This journey is not passive – it is an ACTIVE process.
And because it’s an active process there needs to be some kind of momentum – which is where your sales copy comes in.
In order to create that momentum and actively move people to the point where they decide to work with you, you need to be tapping into your buyer’s journey in your sales copy.
If you don’t do this you will not only be ignoring one of the core principles of copywriting and of conversion copywriting, but you will also be risking a whole bunch of stuff.
• low conversions
• not actually seeing the number of signups or the sales you want to see
• not being able to make the impact that you have the potential to make
Since I don’t want you to risk these things (because I truly care about your success and ability to make your dreams come true), in this week’s episode of the Building Your Million Dollar Brand™ podcast, I’m talking about HOW to actually tap into your buyer’s journey with your sales copy.
Listen in now to learn what your buyer’s journey is, why it matters so much and how you can make sure your sales copy is designed to move your buyer (aka your ideal client) along their journey to the point where they say “YES”. Plus, I’m giving you a breakdown of how you can make sure your sales page is tapping into this journey and is designed to convert.
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