I believe that, as business owners, we have to take ownership of our message.
If you’re the creative visionary in your business, you need to know your message inside out so that you can share it, pass it on, and express it to:
– your audience
– your team members
– the people you outsource to (e.g. copywriters, web designers, coaches).
And even if you’re not yet at the place where you’re hiring people, outsourcing things, or speaking to a ‘big’ audience – but you want to be at that place one day and you are committed to building a sustainable, long-term, purpose-driven business from the ground up starting NOW?
Your message is the thing you need to be focusing on, putting time toward + locking down.
Not how many followers you have on IG. Not creating content. Not showing up on IG 24/7. Not launching low-ball offers that really do nothing for you every other week. Not the next shiny object your eyes land on.
Take ownership of your message and EVERYTHING will flow from there.
Because a sustainable, long-term, purpose-driven, profitable business can’t be magicked out of thin air.
It takes time. It takes grit. It takes determination. It takes a plan.
And that plan begins with your message.
– join me in getting the results you deserve
– learn how to take ownership of your message
– learn the key messaging aspects you need to be developing to build the business you’re aspiring to build
…then pull up a chair and come LISTEN here (or search ‘copy coach podcast’ wherever you listen to podcasts!).
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The Copy Atelier is a boutique copywriting and marketing agency for business owners and CEOs that specializes in pairing conversion copywriting with high-impact strategy for maximum results. Based in Edinburgh, Scotland, and available worldwide.
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