When it comes to their copy, a lot of people seem to have an issue with the concept of leading with the problem. They think it comes off as “negative” or that you’re intentionally putting people down. But the truth is we need to lead with the problem because that’s what motivates people to find […]

Let’s talk about why your buyer’s journey matters to your sales copy.  Your buyer’s journey is the buying process and the steps that your ideal client takes before deciding to work with you or buy your offer. This journey is not passive – it is an ACTIVE process. And because it’s an active process there […]

It’s been said before (by others, notably Simon Sinek, + me) and it’s repeated a lot because it’s true – – “people buy your why”. People – your people, your ideal clients & customers – buy into your mission. They buy into your beliefs. And they buy into YOU as a person (you as the […]

When it comes to your website copy, my best piece of advice is this: make sure it is actually working for you. What does that mean? Make sure it is doing the job it’s supposed to be doing: drawing in your ideal clients, warming them up into hot leads, and then converting them into actual […]