A sales page is essentially a dedicated sales “letter” where you speak about one product or offering. If you were to look up the definition of “to sell” you will see that it is defined as the act of persuading someone of the merits of something.

Remember: pretty websites alone do not make money. You need to have strong messaging and you need to have compelling copywriting in order to make money. Why? Because words sell.

Do you know what your ideal client wants? If the answer to that question isn’t a resounding ‘YES’, then listen up! Only by knowing what it is your ideal client really wants can you understand what they’re searching for and where they want to be.

In your copywriting, when you are able to hit on pain points and agitate the problem that your ideal client or customer is facing surrounding the thing that they are trying to avoid, you can make them feel and IMAGINE the pain of not taking action.