In Episode 41 of The Copy Coach podcast, I’m chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Listen to the full episode here or keep reading for the show notes. When it comes to launching your new offer – or your new website – […]

When it comes to getting your words to sell, an important thing to remember is this: Your ideal client/customer isn’t all that interested in the features of your offering.⁠⁠They don’t really care if your package includes x,y,z.⁠⁠What they care about is what those ‘x,y,z’ features translate into for them.⁠ What they mean for their LIFE. […]

When it comes to writing converting copy, what you need to remember is that conversion = persuasion. This means that when you are writing copy with the goal of increasing conversions (isn’t that always the main goal?), you need to first understand what it means to persuade someone and the ways in which you can do it.

Even if you have your niche identified, your ideal client locked down, and your strong brand identity created – you still need people to actively choose YOU over someone else. One way you can do this? Hone in on your USP – your Unique Selling Point.