In Episode 41 of The Copy Coach podcast, I’m chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Listen to the full episode here or keep reading for the show notes. When it comes to launching your new offer – or your new website – […]

When it comes to landing pages vs. sales pages, you might be completely in the know about which one you need to use in order to see the results you’re looking for. Or, like so many people I’ve spoken to recently, you might be thinking: what’s the difference? And here’s the thing: it is much, […]

Something I’ve begun to realise over the last couple of weeks, while holed up in my little house in Belgium, is that your copywriting is more important now than ever. How you speak to your clients, customers, and audience is more important now than ever before – and how you market your business online has […]

A sales page is essentially a dedicated sales “letter” where you speak about one product or offering. If you were to look up the definition of “to sell” you will see that it is defined as the act of persuading someone of the merits of something.