marketing | Page 2 | Showit Blog

How to Hone in on Your USP (and Use It to Get More Clients)

Even if you have your niche identified, your ideal client locked down, and your strong brand identity created – you still need people to actively choose YOU over someone else. One way you can do this? Hone in on your USP – your Unique Selling Point.

read more

How to Define and Dig Into Your Ideal Client

Here’s the key point: it is not simply knowing what the demographic and psychographic aspects are that is important and useful. It’s knowing what these tell us about how to speak to your ideal client that is important.

read more

How to Stop Your Ideal Clients from Walking Away

A car won’t run if you put the wrong type of fuel in. And it’s the same for your marketing. One of the ways you can present your ideal client with a good enough reason to buy is to show them how your offering, how working with you, is going to change their lives.

read more

How to Write Engaging Instagram Captions

One of the most popular questions I get is how can I write instagram captions that are engaging? How can I leverage Instagram to generate leads and clients for my business? How can I use Instagram to its fullest potential? First, let’s talk a little about strategy.

read more