I believe that, as business owners, we have to take ownership of our message. If you’re the creative visionary in your business, you need to know your message inside out so that you can share it, pass it on, and express it to: – your audience – your team members – the people you outsource […]
Whatever the current situation in our world, our businesses have to keep running. And as part of that? We need to keep setting goals for ourselves – even if we are only able to take small steps towards achieving them. Small steps add up. Now, when it comes to your business goals they might fall […]
When it comes to writing copy for your ideal client or customer (or doing any kind of marketing), it’s important to remember that your ideal client is on a journey. They’re like Frodo setting off from the Shire in his quest to destroy the ring. They’re like Kristen Wiig in Bridesmaids trying to plan a […]
When it comes to writing converting copy, what you need to remember is that conversion = persuasion. This means that when you are writing copy with the goal of increasing conversions (isn’t that always the main goal?), you need to first understand what it means to persuade someone and the ways in which you can do it.