At the start of the year, I recorded an interview for someone else’s podcast and one of the questions I was asked was “What marketing trends do you foresee for 2022?” – and I immediately said “community”. I really believe that the appetite and need for community has grown over the last 2 years and […]

PR may or may not be something that you’re already leveraging for growing your brand, building your authority and expanding your reach. And if it’s not? It should be! Like any part of your marketing strategy, PR is a tool that you can use to really take your business and brand to the next level […]

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

When it comes to their copy, a lot of people seem to have an issue with the concept of leading with the problem. They think it comes off as “negative” or that you’re intentionally putting people down. But the truth is we need to lead with the problem because that’s what motivates people to find […]