copywriting | Page 2 | Showit Blog

How to Use Your Copy to Achieve Your Business Goals

Whatever the current situation in our world, our businesses have to keep running. And as part of that? We need to keep setting goals for ourselves – even if we are only able to take small steps towards achieving them. Small steps add up. Now, when it comes to your business goals they might fall […]

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How to Refine and Optimise Your Own Website Copy

When it comes to your website copy, my best piece of advice is this: make sure it is actually working for you. What does that mean? Make sure it is doing the job it’s supposed to be doing: drawing in your ideal clients, warming them up into hot leads, and then converting them into actual […]

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How to Write Headlines that Actually Work

Something I’ve begun to realise over the last couple of weeks, while holed up in my little house in Belgium, is that your copywriting is more important now than ever. How you speak to your clients, customers, and audience is more important now than ever before – and how you market your business online has […]

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How to Identify Your Ideal Client’s Point A and B (and why you need to)

When it comes to writing copy for your ideal client or customer (or doing any kind of marketing), it’s important to remember that your ideal client is on a journey. They’re like Frodo setting off from the Shire in his quest to destroy the ring. They’re like Kristen Wiig in Bridesmaids trying to plan a […]

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