At the start of the year, I recorded an interview for someone else’s podcast and one of the questions I was asked was “What marketing trends do you foresee for 2022?” – and I immediately said “community”. I really believe that the appetite and need for community has grown over the last 2 years and […]

If you’ve been around here for any length of time, you’ve probably already heard me speak about things like your mission and your why.  Over the last few months I’ve really come to the conclusion that the mission you’re on in your business is one of THE most important aspects of your messaging and marketing. […]

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

When it comes to their copy, a lot of people seem to have an issue with the concept of leading with the problem. They think it comes off as “negative” or that you’re intentionally putting people down. But the truth is we need to lead with the problem because that’s what motivates people to find […]