copywriting tips | Page 2 | Showit Blog

Why It’s ALWAYS Better to Be Polarizing

Something I want you to consider this Thursday:  In your industry, are you a sheep or a disruptor? ⠀⠀⠀⠀⠀⠀⠀ Do you go along with everything everyone else in your industry says (even if you don’t agree)… …or are you unafraid to shake things up + go against the grain? I hope it’s the latter. But […]

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Why You Need to Take Ownership of Your Message

I believe that, as business owners, we have to take ownership of our message. If you’re the creative visionary in your business, you need to know your message inside out so that you can share it, pass it on, and express it to: – your audience – your team members – the people you outsource […]

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The Importance of Awareness-Level Copywriting

In Episode 41 of The Copy Coach podcast, I’m chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Listen to the full episode here or keep reading for the show notes. When it comes to launching your new offer – or your new website – […]

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Landing Pages and Sales Pages: What’s the Difference?

When it comes to landing pages vs. sales pages, you might be completely in the know about which one you need to use in order to see the results you’re looking for. Or, like so many people I’ve spoken to recently, you might be thinking: what’s the difference? And here’s the thing: it is much, […]

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