If you’ve been around here for any length of time, you’ve probably already heard me speak about things like your mission and your why.  Over the last few months I’ve really come to the conclusion that the mission you’re on in your business is one of THE most important aspects of your messaging and marketing. […]

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

When it comes to their copy, a lot of people seem to have an issue with the concept of leading with the problem. They think it comes off as “negative” or that you’re intentionally putting people down. But the truth is we need to lead with the problem because that’s what motivates people to find […]

Let’s talk about why your buyer’s journey matters to your sales copy.  Your buyer’s journey is the buying process and the steps that your ideal client takes before deciding to work with you or buy your offer. This journey is not passive – it is an ACTIVE process. And because it’s an active process there […]