copywriting tips | Showit Blog

Why You Need to Take Ownership of Your Message

I believe that, as business owners, we have to take ownership of our message. If you’re the creative visionary in your business, you need to know your message inside out so that you can share it, pass it on, and express it to: – your audience – your team members – the people you outsource […]

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The Importance of Awareness-Level Copywriting

In Episode 41 of The Copy Coach podcast, I’m chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Listen to the full episode here or keep reading for the show notes. When it comes to launching your new offer – or your new website – […]

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Landing Pages and Sales Pages: What’s the Difference?

When it comes to landing pages vs. sales pages, you might be completely in the know about which one you need to use in order to see the results you’re looking for. Or, like so many people I’ve spoken to recently, you might be thinking: what’s the difference? And here’s the thing: it is much, […]

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How to Add Flavour to Your Copy

Here’s a BIG problem that you want to try to avoid at all costs: boring, beige and generic copy that doesn’t make an impact.  Whether it’s on your website pages, your social media, your emails, or in your sales funnel for your next big launch – if your copy is forgettable, you can kiss conversions […]

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