copywriting tips | Showit Blog

The 3 Kinds of Content You Need to Be Sharing on Social Media

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

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How to Make Sure Your Copy Is Saying What It Needs to Say

When it comes to their copy, a lot of people seem to have an issue with the concept of leading with the problem. They think it comes off as “negative” or that you’re intentionally putting people down. But the truth is we need to lead with the problem because that’s what motivates people to find […]

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Tapping into Your Buyer’s Journey with Your Sales Copy

Let’s talk about why your buyer’s journey matters to your sales copy.  Your buyer’s journey is the buying process and the steps that your ideal client takes before deciding to work with you or buy your offer. This journey is not passive – it is an ACTIVE process. And because it’s an active process there […]

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Why It’s ALWAYS Better to Be Polarizing

Something I want you to consider this Thursday:  In your industry, are you a sheep or a disruptor? ⠀⠀⠀⠀⠀⠀⠀ Do you go along with everything everyone else in your industry says (even if you don’t agree)… …or are you unafraid to shake things up + go against the grain? I hope it’s the latter. But […]

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