If you’ve been around here for any length of time, you’ve probably already heard me speak about things like your mission and your why.  Over the last few months I’ve really come to the conclusion that the mission you’re on in your business is one of THE most important aspects of your messaging and marketing. […]

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

You need to cultivate actual, meaningful relationships with your ideal clients if you ever want them to become ACTUAL clients.⁠ And how you do that? By focusing on those 3 little words: know, like and trust.

We all want to have copy that converts…that is the elusive, magical, unicorn thing we are searching for, right? But I firmly believe that in order to get those conversions, your words need to be making an impact. Here are 3 things to help you do this.