You need to cultivate actual, meaningful relationships with your ideal clients if you ever want them to become ACTUAL clients.⁠ And how you do that? By focusing on those 3 little words: know, like and trust.

We all want to have copy that converts…that is the elusive, magical, unicorn thing we are searching for, right? But I firmly believe that in order to get those conversions, your words need to be making an impact. Here are 3 things to help you do this.

In your business, you might spend a lot of your time talking about what you do and how you do it. But what about your why? Understanding and communicating why you do what you do and what you believe in is often one of the most underrated, and yet most powerful, components in a business’s messaging and marketing strategy. In this blog post and accompanying episode of The Copy Coach podcast, we dig into why your why is so important, how you can figure yours out and how you can express it to your ideal clients through your copy. 

When we think about storytelling, and really great storytelling, it’s normal for us to immediately think about books and films – because we easily recognise these as stories. But have you ever considered that the narrative put across by brands and companies in their marketing endeavours are also a form of storytelling? Because they are!