In your business, you might spend a lot of your time talking about what you do and how you do it. But what about your why? Understanding and communicating why you do what you do and what you believe in is often one of the most underrated, and yet most powerful, components in a business’s messaging and marketing strategy. In this blog post and accompanying episode of The Copy Coach podcast, we dig into why your why is so important, how you can figure yours out and how you can express it to your ideal clients through your copy. 

When we think about storytelling, and really great storytelling, it’s normal for us to immediately think about books and films – because we easily recognise these as stories. But have you ever considered that the narrative put across by brands and companies in their marketing endeavours are also a form of storytelling? Because they are!