In your business, you might spend a lot of your time talking about what you do and how you do it. But what about your why? Understanding and communicating why you do what you do and what you believe in is often one of the most underrated, and yet most powerful, components in a business’s messaging and marketing strategy. In this blog post and accompanying episode of The Copy Coach podcast, we dig into why your why is so important, how you can figure yours out and how you can express it to your ideal clients through your copy. 

Do you constantly find yourself flip-flopping between plans and things that promise to be the magical potion, the secret sauce thing that is going to solve all of your problems and fast-track you to success city? And instead of actually doing that, these things just serve to be overwhelm-inducing tasks that take up too much of your precious time and don’t actually get you anywhere. Well, this episode is for you. Because in it, I’m going to be sharing with you how you can cut through the overwhelm in your business – and no, this isn’t another secret sauce, magical ingredient, ridiculously overpriced tool you need to order online. It’s simple. It’s strategy.