business strategy | Page 2 | Showit Blog

Doing More with Your Marketing

This time of the year is always a great time to reflect. I decided to take a 2-day CEO retreat and took the opportunity to not only plan for the upcoming year in The Copy Atelier (all our quarterly plans + goals) but to also look back on what’s worked, what hasn’t, what I’ve enjoyed […]

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How to Find Your Niche

Here’s the thing about your messaging: Before you can have really great messaging, you need to know exactly who you’re talking to. You need to be crystal clear on your ideal client. How you can help them. How your story, background, expertise, knowledge and skills makes you the PERFECT person to help them. In a […]

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The Yin and Yang of Your Marketing

When it comes to your marketing (and, I would say, your business as a whole), I always advocate for looking at things from a holistic perspective. This is they way we do our own marketing at The Copy Atelier, and it’s the way we do our clients’ marketing, too. The simple idea is that you […]

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What You’re REALLY Selling Your Ideal Clients

Something a lot of people tend to forget is that EVERYONE (yes, even you) is selling the same thing: ​We’re all selling our ideal clients the best version of themselves. Whether it’s through selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, this same basic premise underlies all of […]

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