business strategy | Showit Blog

Determining Who Your First Hire Should Be

What better way to kick off the new year than by talking all things team building?! Maybe pausing over the holidays gave you time to reflect on what you need to do this year to grow your business and hit your goals and you realised that hiring a team member is a big part of […]

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Doing More with Your Marketing

This time of the year is always a great time to reflect. I decided to take a 2-day CEO retreat and took the opportunity to not only plan for the upcoming year in The Copy Atelier (all our quarterly plans + goals) but to also look back on what’s worked, what hasn’t, what I’ve enjoyed […]

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How to Find Your Niche

Here’s the thing about your messaging: Before you can have really great messaging, you need to know exactly who you’re talking to. You need to be crystal clear on your ideal client. How you can help them. How your story, background, expertise, knowledge and skills makes you the PERFECT person to help them. In a […]

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The Yin and Yang of Your Marketing

When it comes to your marketing (and, I would say, your business as a whole), I always advocate for looking at things from a holistic perspective. This is they way we do our own marketing at The Copy Atelier, and it’s the way we do our clients’ marketing, too. The simple idea is that you […]

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