You standing with a giant net, with no clear plan, no specific type of bait, just throwing any old thing into the water? That is not going to lead to your dream clients. What will? Your words.
One of the most popular questions I get is how can I write instagram captions that are engaging? How can I leverage Instagram to generate leads and clients for my business? How can I use Instagram to its fullest potential? First, let’s talk a little about strategy.
Do you constantly find yourself flip-flopping between plans and things that promise to be the magical potion, the secret sauce thing that is going to solve all of your problems and fast-track you to success city? And instead of actually doing that, these things just serve to be overwhelm-inducing tasks that take up too much of your precious time and don’t actually get you anywhere. Well, this episode is for you. Because in it, I’m going to be sharing with you how you can cut through the overwhelm in your business – and no, this isn’t another secret sauce, magical ingredient, ridiculously overpriced tool you need to order online. It’s simple. It’s strategy.
I firmly believe that a business becomes a brand, and has the potential to become one, when it manages to hone a unique identity. And, being a copywriter and brand strategist, it is perhaps unsurprising that I believe that your words – your copy, your messaging, your content – is a cornerstone of this identity. Your brand is more than your logo.