brand strategy | Page 2 | Showit Blog

How to Find Your Niche

Here’s the thing about your messaging: Before you can have really great messaging, you need to know exactly who you’re talking to. You need to be crystal clear on your ideal client. How you can help them. How your story, background, expertise, knowledge and skills makes you the PERFECT person to help them. In a […]

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What You’re REALLY Selling Your Ideal Clients

Something a lot of people tend to forget is that EVERYONE (yes, even you) is selling the same thing: ​We’re all selling our ideal clients the best version of themselves. Whether it’s through selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, this same basic premise underlies all of […]

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How to Get a Six-Figure Book Deal

Tell me something: Do you have “write a New York Times bestseller” on your life goals list?  So many of our clients have this big goal. And I’ll let you in on a secret: I do too! And while, at The Copy Atelier, we’re able to help our clients strategize out their marketing and get […]

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Sharing Your Mission

If I had to boil it all down to the most important thing you can be doing when it comes to your messaging and marketing, it would be this: Share your mission. Dig deep into what mission it is that you’re on with your business – and then share it with your people. Clarify what […]

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