A car won’t run if you put the wrong type of fuel in. And it’s the same for your marketing. One of the ways you can present your ideal client with a good enough reason to buy is to show them how your offering, how working with you, is going to change their lives.
Your potential idea clients are more likely to choose YOU if your brand personality is similar to their own. This means that you need to really think about, create + hone your brand personality. Your brand personality is made up of a few different things.
Do you constantly find yourself flip-flopping between plans and things that promise to be the magical potion, the secret sauce thing that is going to solve all of your problems and fast-track you to success city? And instead of actually doing that, these things just serve to be overwhelm-inducing tasks that take up too much of your precious time and don’t actually get you anywhere. Well, this episode is for you. Because in it, I’m going to be sharing with you how you can cut through the overwhelm in your business – and no, this isn’t another secret sauce, magical ingredient, ridiculously overpriced tool you need to order online. It’s simple. It’s strategy.