At the start of the year, I recorded an interview for someone else’s podcast and one of the questions I was asked was “What marketing trends do you foresee for 2022?” – and I immediately said “community”. I really believe that the appetite and need for community has grown over the last 2 years and […]

If you’ve been around here for any length of time, you’ve probably already heard me speak about things like your mission and your why.  Over the last few months I’ve really come to the conclusion that the mission you’re on in your business is one of THE most important aspects of your messaging and marketing. […]

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

This time of the year is always a great time to reflect. I decided to take a 2-day CEO retreat and took the opportunity to not only plan for the upcoming year in The Copy Atelier (all our quarterly plans + goals) but to also look back on what’s worked, what hasn’t, what I’ve enjoyed […]