brand strategy | Showit Blog

The 3 Kinds of Content You Need to Be Sharing on Social Media

Let’s talk about your social media marketing strategy. Having a strategy behind any aspect of your marketing is vital.  And when it comes to your social media marketing? The first question you need to be asking yourself is: “what am I here to do?” To me, the answer is simple: You’re leveraging social media so […]

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Doing More with Your Marketing

This time of the year is always a great time to reflect. I decided to take a 2-day CEO retreat and took the opportunity to not only plan for the upcoming year in The Copy Atelier (all our quarterly plans + goals) but to also look back on what’s worked, what hasn’t, what I’ve enjoyed […]

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How to Find Your Niche

Here’s the thing about your messaging: Before you can have really great messaging, you need to know exactly who you’re talking to. You need to be crystal clear on your ideal client. How you can help them. How your story, background, expertise, knowledge and skills makes you the PERFECT person to help them. In a […]

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What You’re REALLY Selling Your Ideal Clients

Something a lot of people tend to forget is that EVERYONE (yes, even you) is selling the same thing: ​We’re all selling our ideal clients the best version of themselves. Whether it’s through selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, this same basic premise underlies all of […]

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