If you’ve been around here for any length of time, you’ve probably already heard me speak about things like your mission and your why.  Over the last few months I’ve really come to the conclusion that the mission you’re on in your business is one of THE most important aspects of your messaging and marketing. […]

Here’s the thing about your messaging: Before you can have really great messaging, you need to know exactly who you’re talking to. You need to be crystal clear on your ideal client. How you can help them. How your story, background, expertise, knowledge and skills makes you the PERFECT person to help them. In a […]

Tell me something: Do you have “write a New York Times bestseller” on your life goals list?  So many of our clients have this big goal. And I’ll let you in on a secret: I do too! And while, at The Copy Atelier, we’re able to help our clients strategize out their marketing and get […]

If I had to boil it all down to the most important thing you can be doing when it comes to your messaging and marketing, it would be this: Share your mission. Dig deep into what mission it is that you’re on with your business – and then share it with your people. Clarify what […]