Here’s a BIG problem that you want to try to avoid at all costs: boring, beige and generic copy that doesn’t make an impact. Whether it’s on your website pages, your social media, your emails, or in your sales funnel for your next big launch – if your copy is forgettable, you can kiss conversions […]
Your potential idea clients are more likely to choose YOU if your brand personality is similar to their own. This means that you need to really think about, create + hone your brand personality. Your brand personality is made up of a few different things.
I firmly believe that a business becomes a brand, and has the potential to become one, when it manages to hone a unique identity. And, being a copywriter and brand strategist, it is perhaps unsurprising that I believe that your words – your copy, your messaging, your content – is a cornerstone of this identity. Your brand is more than your logo.
One of the biggest lessons I’ve learned over the 11 months has been to realise that in order to create my business in my way, I need to focus on myself and my own strategy. In this episode, I’m talking about how I learned to hone and identify my own voice and create my own brand strategy, and how you can do the same for your business.