It’s been said before (by others, notably Simon Sinek, + me) and it’s repeated a lot because it’s true –

– “people buy your why”.

People – your people, your ideal clients & customers – buy into your mission.

They buy into your beliefs.

And they buy into YOU as a person (you as the brand).

Your ideal clients & customers are not just picking you because they like your brand colours or your price – it’s because they connect with your why.

All of these things can only be fully expressed through your messaging (which is why it is so important).

And when your messaging is doing its job to fully express these things?

That’s when you build community. That’s when you build brands with longevity.

In this week’s re-release episode of the Building Your Million Dollar Brand™ podcast, I’m talking about why your “why” is so important – and how you can use it to foster a deeper sense of connection with your ideal clients.

Listen in now to learn how to identify your why AND how to express it through your copy and messaging. Plus, learn about what having a shared purpose with your ideal clients and audience means for your business.

Tune in and listen to Episode 98 of the Building Your Million Dollar Brand™ podcast: