When it comes to getting your words to sell, an important thing to remember is this: Your ideal client/customer isn’t all that interested in the features of your offering.⁠
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They don’t really care if your package includes x,y,z.⁠
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What they care about is what those ‘x,y,z’ features translate into for them.⁠ What they mean for their LIFE. Why they should care – e.g. a better end result, an easier way to reach their goal, a more simplified system, a good night’s sleep (if you’re selling a mattress).⁠
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If you want to persuade your ideal client/customer of the value of your offering, you need to show them the transformation that they will undergo by picking your offering.⁠
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Only by doing this will you make them see that your offering is THE thing they need to get to that better version of themselves.⁠
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The version that wakes up from their 8-hour sleep feeling rested, energised and ready to kick the new day’s butt (or however their best version of themselves relates to what it is you’re selling)⁠.

But in order to express this transformation in your copy, you first have to understand what transformation your ideal client or customer is actually looking for.

Think about: what is the better or best version of themselves that they want to get to?

Because that’s what you’re really selling them. A solution to the problem, yes. But a solution that enables a transformation into who they really want to be, where they want to be and how they want to feel.

For more on this? Listen to episode 35 of The Copy Coach podcast where I’m diving into this idea even more and giving you some tips on how you can go about implementing this idea into your copy.⁠
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Because if you want to get your words selling then you need to be showing your ideal client how their life is going to change by working with you and investing in your offer.⁠

Listen to the episode here
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