You might be the MVP (main valuable player) in your business…but you’re not the MIP (most important person).
Oh, you already knew this? Well I’ll just be goi….hold on.
Wait a second.
If you know that your client is the most important person in your business, why is your website still focused on you?
Why are you spending all of your time telling them about you and your business and what’s so great about you, instead of talking about them?
Absolutely everything you say in your business needs to focus on your client:
– Their story
– Their desires
– Their problems
– Their fears
– Their potential successes
The good news? You already know what to say!
You know who your ideal clients are, you know what they need, you know how you can help them.
You just need to make sure you tell them at EVERY opportunity.
A great place to start? The homepage of your website.
And if you can write a homepage headline that hits on all those aspects I just mentioned?
You’ll help your clients see that you are the person they should pick – because they’ll see that you understand them.
So, craft a homepage headline that makes it clear who you are for (i.e. your ideal client), what you do and to what end (the benefit you give your ideal client).
Do this and your ideal client will be PULLED in by your headline and will immediately know who you are, what you can do for them and why they should care.
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The Copy Atelier is a boutique copywriting and marketing agency for business owners and CEOs that specializes in pairing conversion copywriting with high-impact strategy for maximum results. Based in Edinburgh, Scotland, and available worldwide.
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