Have you ever been rejected? Were you ever the last person to be chosen by a team at the end of gym class?

Or maybe when your teacher told you to ‘grab a partner’, you’d turn around and see everyone else paired up and you’d have to work with the teacher? 

At some point in their lives, everyone experiences what it is like to not be picked. Whether it’s applying for a job, putting yourself forward for a team, trying to make friends, trying to date…whatever.

At some point, you’ve probably experienced the gut-wrenching feeling when you get rejected. You’ve probably thought “Why not me? What’s wrong with me?”

As it turns out, the world of business is no different. There is an opportunity to be rejected every day. But, thankfully, every day there is also an opportunity to be picked.

The chances are, there is another business out there that is very similar to yours. Maybe it offers the same product or services, maybe it’s in your local area and so targets the same customers you target, maybe it offers an alternative (but very viable) option to what you offer.

How can you combat this? How do you make sure that when a client is looking for your product or service, they pick you over your competition?

You need to stand out. Your business needs to stand out. Your copy needs to stand out.

Because, let’s face it, isn’t that one of the scariest thoughts when you have your own business? That the clients won’t come? That they’ll never find you? That they’ll never choose you?

The good news is that you can dramatically maximise your chances of being picked simply by making yourself and your copy stand out from the crowd.

This is what I do for my clients. I help them write copy that will make them stand out so that their clients choose them. 

Here are 3 things you can start doing today to start making yourself and your copy stand out from the crowd.

1. Let your personality come through in your copy – You are a unique, original human being. Your copy can be equally as original if you let your individuality shine through. This means being creative, being original and, above all, being authentic (p.s. your ‘About Me’ page is a great place to show personality).
   
2. Be visible – Make use of social media platforms to show your face to your potential clients and customers. Regularly share valuable content with them. Make yourself visible so that when someone needs your services or products, they immediately think of you because they are so used to seeing your face + name in their social media feeds. Help them to know, like and trust you by employing conversational copy.
   
3. Speak to your clients – Start creating all of your copy from a place of thinking about who your ideal customer or client is. Identify what their problem is, think about what they need from you, and show them how you can help. Having a clear idea on who you are talking to will allow you to create copy that makes the right impact with the right people.

Standing out from your competition isn’t impossible, and the best weapon you have is your copy. So, use it!