Have you ever been rejected? Were you ever the last person to be chosen by a team at the end of gym class?
Or maybe when your teacher told you to ‘grab a partner’, you’d turn around and see everyone else paired up and you’d have to work with the teacher?
At some point in their lives, everyone experiences what it is like to not be picked. Whether it’s applying for a job, putting yourself forward for a team, trying to make friends, trying to date…whatever.
At some point, you’ve probably experienced the gut-wrenching feeling when you get rejected. You’ve probably thought “Why not me? What’s wrong with me?”
As it turns out, the world of business is no different. There is an opportunity to be rejected every day. But, thankfully, every day there is also an opportunity to be picked.
The chances are, there is another business out there that is very similar to yours. Maybe it offers the same product or services, maybe it’s in your local area and so targets the same customers you target, maybe it offers an alternative (but very viable) option to what you offer.
You need to stand out. Your business needs to stand out. Your copy needs to stand out.
Because, let’s face it, isn’t that one of the scariest thoughts when you have your own business? That the clients won’t come? That they’ll never find you? That they’ll never choose you?
The good news is that you can dramatically maximise your chances of being picked simply by making yourself and your copy stand out from the crowd.
This is what I do for my clients. I help them write copy that will make them stand out so that their clients choose them.
Standing out from your competition isn’t impossible, and the best weapon you have is your copy. So, use it!
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