PR may or may not be something that you’re already leveraging for growing your brand, building your authority and expanding your reach.

And if it’s not? It should be!

Like any part of your marketing strategy, PR is a tool that you can use to really take your business and brand to the next level – but if you’re thinking that you need to be #instafamous and spend thousands of dollars getting someone to help you gain great exposure for your brand, think again.

As with so many aspects of your business, you can get started yourself right now. 

Things like doing lives with someone on Instagram, self-publishing on a platform like Medium, and being a guest on someone’s podcast (or having your own!) are all really easy and simple ways for you to begin to get the word out about you and your business to wider audiences.

But what do you need to have in place to maximise the impact of your PR efforts? And when you really want to take things up a notch, what should your approach be?

In this week’s episode of Building Your Million Dollar Brand™, I’m speaking with PR and branding expert, Hannah Nieves about just that!

Hannah’s clients regularly garner media mentions in top-tier national publications including Forbes, Business Insider, Create & Cultivate, The New York Times, and The Oprah Magazine – so she is definitely THE woman to speak to about getting your brand ready for PR. 

Listen in to learn what PR is, why it matters for your brand, what you need to have in place before seeking out placements AND the simple ways you can start leveraging PR for yourself right now.

Tune in and listen to Episode 112 of the Building Your Million Dollar Brand™ podcast: