In this episode, I share why it’s important to clarify your story, know how to communicate it, and how to begin crafting your own brand story. 

Hear me talk about:

• As a business, your story is the aspect of brand messaging that 95% of people struggle to get clear on and understand how to express it. (5:01)
• Why it’s necessary to have two sets of meshing and multiple ideal clients in order to talk about two different facets of your business. (8:12)
• The four basic and powerful reasons to take time and clarify your story and learn how to express and share it with your audience and ideal clients. (9:02)
• Five different elements in a story: character, trigger, a transformation, a lesson and an outcome; and how to develop them for your business’ story. (12:21)
• I share my own brand story and what the journey looked like to evolve into the business I have today. (17:32)
• How my story underpins my why and questions to ask yourself to begin defining your own brand story. (36:30)

Tune in and listen to Episode 85 of The Copy Coach Podcast: