This time of the year is always a great time to reflect.

I decided to take a 2-day CEO retreat and took the opportunity to not only plan for the upcoming year in The Copy Atelier (all our quarterly plans + goals) but to also look back on what’s worked, what hasn’t, what I’ve enjoyed and what I’ve not enjoyed when it comes to the business as a whole and our marketing specifically.

This is something that I want to encourage you to do, too.

And, when you are reflecting and analysing, I want you to think about which things you could double down on in 2022.

Now, the point of this exercise isn’t to come up with a huge overwhelming list of all the marketing efforts you’re going to add to your plate next year.

Instead, it’s about leaning into what’s already working for you, what comes easily to you and what you have the capacity for.

I want you to move away from the idea of “10x’ing” your efforts and results, and just simply ask:

“How can I 2x my efforts and, therefore, 2x my results?”.

Going after huge, big ambitious goals doesn’t mean you have to have a huge, overwhelming list of marketing activities to go alongside it.

Keep it simple, double down on what you know works, and always (always) follow your joy.

This is what I’m speaking about in this week’s episode of the Building Your Million Dollar Brand™ podcast. Listen in to learn my approach to figuring out what marketing efforts you should double down on (and what ones you should leave behind). Plus, hear my take on how you can keep things simple and sustainable and still see more results from your marketing in 2022.

Tune in and listen to Episode 107 of the Building Your Million Dollar Brand™ podcast: