Messaging | Page 2 | Showit Blog

Tapping into Your Buyer’s Journey with Your Sales Copy

Let’s talk about why your buyer’s journey matters to your sales copy.  Your buyer’s journey is the buying process and the steps that your ideal client takes before deciding to work with you or buy your offer. This journey is not passive – it is an ACTIVE process. And because it’s an active process there […]

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Sharing Your Mission

If I had to boil it all down to the most important thing you can be doing when it comes to your messaging and marketing, it would be this: Share your mission. Dig deep into what mission it is that you’re on with your business – and then share it with your people. Clarify what […]

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It All Comes Back To Your Why

It’s been said before (by others, notably Simon Sinek, + me) and it’s repeated a lot because it’s true – – “people buy your why”. People – your people, your ideal clients & customers – buy into your mission. They buy into your beliefs. And they buy into YOU as a person (you as the […]

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Why It’s ALWAYS Better to Be Polarizing

Something I want you to consider this Thursday:  In your industry, are you a sheep or a disruptor? ⠀⠀⠀⠀⠀⠀⠀ Do you go along with everything everyone else in your industry says (even if you don’t agree)… …or are you unafraid to shake things up + go against the grain? I hope it’s the latter. But […]

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