Whatever the current situation in our world, our businesses have to keep running. And as part of that? We need to keep setting goals for ourselves – even if we are only able to take small steps towards achieving them. Small steps add up. Now, when it comes to your business goals they might fall […]
When it comes to writing converting copy, what you need to remember is that conversion = persuasion. This means that when you are writing copy with the goal of increasing conversions (isn’t that always the main goal?), you need to first understand what it means to persuade someone and the ways in which you can do it.
Even if you have your niche identified, your ideal client locked down, and your strong brand identity created – you still need people to actively choose YOU over someone else. One way you can do this? Hone in on your USP – your Unique Selling Point.
Here’s the key point: it is not simply knowing what the demographic and psychographic aspects are that is important and useful. It’s knowing what these tell us about how to speak to your ideal client that is important.