Copywriting | Showit Blog

Turning Features into Benefits

Do you ever feel like nobody realises just how AMAZING your offer is? Maybe you think no-one (none of your ideal clients or customers) cares about the many, really great, features of your solution. Well, here’s a newsflash for you: You’re right. They don’t. 🤯 Yep. Nobody cares about that long list of inclusions for your […]

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How to Refine Your Own Copy

Here’s a truth bomb no one but me will tell you: Without your copy no one will know or care what you’re doing with your business.  It might seem harsh. But hear me out. I know how important all the elements of your brand are. Your visuals, your branding, the services you provide. I know […]

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Speaking to the Desire in Your Copy

In this episode, I share the importance of speaking to the desire and the goal that your ideal client has in your copy, messaging and marketing. Hear me talk about: When writing copy, start thinking about the role desire plays (2:36) Why should we remind people of their desires? (8:16) Oftentimes people get bogged down […]

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Leading with the Problem in Your Copy

In this episode, I share that when it comes to marketing, it’s important to consider the problem, and lead with the problem. Hear me talk about: A crucial aspect of creating copy is delivering the right message (2:03) Basic copywriting formula – PAS (problem, agitation, solution) (4:44) What is conversion copywriting and why does it […]

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