At the start of the year, I recorded an interview for someone else’s podcast and one of the questions I was asked was “What marketing trends do you foresee for 2022?” – and I immediately said “community”. I really believe that the appetite and need for community has grown over the last 2 years and […]

PR may or may not be something that you’re already leveraging for growing your brand, building your authority and expanding your reach. And if it’s not? It should be! Like any part of your marketing strategy, PR is a tool that you can use to really take your business and brand to the next level […]

What better way to kick off the new year than by talking all things team building?! Maybe pausing over the holidays gave you time to reflect on what you need to do this year to grow your business and hit your goals and you realised that hiring a team member is a big part of […]

Here’s the thing about your messaging: Before you can have really great messaging, you need to know exactly who you’re talking to. You need to be crystal clear on your ideal client. How you can help them. How your story, background, expertise, knowledge and skills makes you the PERFECT person to help them. In a […]