I firmly believe that a business becomes a brand, and has the potential to become one, when it manages to hone a unique identity. And, being a copywriter and brand strategist, it is perhaps unsurprising that I believe that your words – your copy, your messaging, your content – is a cornerstone of this identity. Your brand is more than your logo.
One of the biggest lessons I’ve learned over the 11 months has been to realise that in order to create my business in my way, I need to focus on myself and my own strategy. In this episode, I’m talking about how I learned to hone and identify my own voice and create my own brand strategy, and how you can do the same for your business.
You know how important it is to get your messaging right – but you don’t know where to start. This post gives you 5 ways you can use your copy to start building your brand!
The chances are, there is another business out there that is very similar to yours.How do you make sure that when a client is looking for your product or service, they pick you over your competition?