Here’s a BIG problem that you want to try to avoid at all costs: boring, beige and generic copy that doesn’t make an impact.  Whether it’s on your website pages, your social media, your emails, or in your sales funnel for your next big launch – if your copy is forgettable, you can kiss conversions […]

Even if you have your niche identified, your ideal client locked down, and your strong brand identity created – you still need people to actively choose YOU over someone else. One way you can do this? Hone in on your USP – your Unique Selling Point.

You standing with a giant net, with no clear plan, no specific type of bait, just throwing any old thing into the water? That is not going to lead to your dream clients.⁠ What will? Your words.

Do you constantly find yourself flip-flopping between plans and things that promise to be the magical potion, the secret sauce thing that is going to solve all of your problems and fast-track you to success city? And instead of actually doing that, these things just serve to be overwhelm-inducing tasks that take up too much of your precious time and don’t actually get you anywhere. Well, this episode is for you. Because in it, I’m going to be sharing with you how you can cut through the overwhelm in your business – and no, this isn’t another secret sauce, magical ingredient, ridiculously overpriced tool you need to order online. It’s simple. It’s strategy.