In this episode,  I discuss why it is so important to be yourself in your business and marketing and how that helps you to stand out and attract the right followers, leads and customers.

• One of the massive benefits of serving clients or students and how it can help you reflect on what’s happening in your own business and ways to improve. (01:20)
• Why messaging is a foundational piece of how you connect with your audience, convert them into clients and brand yourself. (04:17)
• A vital piece of branding necessary to make your business work, help it to be scaled and ultimately enjoy it all. (08:20)
• No one is you and that’s your superpower because you are different with unique stories, experiences, thoughts, opinions, and beliefs. (10:31)
• Different questions to reflect on that help cut through the noise, stand out online, and become a thought leader in your niche. (15:33)
• Unfiltered thoughts and opinions about the popularity game on Instagram and the mindset to choose when engagement is less than expected. (20:30)

Tune in and listen to Episode 82 of The Copy Coach Podcast: