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The Yin and Yang of Your Marketing

When it comes to your marketing (and, I would say, your business as a whole), I always advocate for looking at things from a holistic perspective. This is they way we do our own marketing at The Copy Atelier, and it’s the way we do our clients’ marketing, too. The simple idea is that you […]

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What You’re REALLY Selling Your Ideal Clients

Something a lot of people tend to forget is that EVERYONE (yes, even you) is selling the same thing: ​We’re all selling our ideal clients the best version of themselves. Whether it’s through selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, this same basic premise underlies all of […]

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How to Get a Six-Figure Book Deal

Tell me something: Do you have “write a New York Times bestseller” on your life goals list?  So many of our clients have this big goal. And I’ll let you in on a secret: I do too! And while, at The Copy Atelier, we’re able to help our clients strategize out their marketing and get […]

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Tapping into Your Buyer’s Journey with Your Sales Copy

Let’s talk about why your buyer’s journey matters to your sales copy.  Your buyer’s journey is the buying process and the steps that your ideal client takes before deciding to work with you or buy your offer. This journey is not passive – it is an ACTIVE process. And because it’s an active process there […]

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