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The Importance of Awareness-Level Copywriting

In Episode 41 of The Copy Coach podcast, I’m chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Listen to the full episode here or keep reading for the show notes. When it comes to launching your new offer – or your new website – […]

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Landing Pages and Sales Pages: What’s the Difference?

When it comes to landing pages vs. sales pages, you might be completely in the know about which one you need to use in order to see the results you’re looking for. Or, like so many people I’ve spoken to recently, you might be thinking: what’s the difference? And here’s the thing: it is much, […]

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How to Add Flavour to Your Copy

Here’s a BIG problem that you want to try to avoid at all costs: boring, beige and generic copy that doesn’t make an impact.  Whether it’s on your website pages, your social media, your emails, or in your sales funnel for your next big launch – if your copy is forgettable, you can kiss conversions […]

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How to Use Your Copy to Achieve Your Business Goals

Whatever the current situation in our world, our businesses have to keep running. And as part of that? We need to keep setting goals for ourselves – even if we are only able to take small steps towards achieving them. Small steps add up. Now, when it comes to your business goals they might fall […]

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