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How to Know When It’s Time to Elevate Your Messaging

When it comes to your messaging, the simplest job it has to do is make an impact. It needs to make an impact on your ideal clients. If it doesn’t?  They won’t resonate with it. They won’t connect with it. And they won’t convert from it. If you feel like what you’re saying just isn’t […]

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Building Your Million Dollar Brand™

In today’s episode, I’m sharing what you can expect from the Building Your Million Dollar Brand™ podcast. You’ll hear what led me to do the refresh in the first place, why it is so important to get clear on your mission, and encouragement for giving yourself permission to shift as you grow. Hear me talk […]

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Stepping into Your Voice

In today’s episode, I’m sharing about some really exciting changes coming to the Copy Atelier and the podcast over the next few weeks. You’ll hear my journey over the last two years as I’ve grown into my own voice and uncovering the core mission for TCA. Listen in for encouragement to stop playing small and […]

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Speaking to the Desire in Your Copy

In this episode, I share the importance of speaking to the desire and the goal that your ideal client has in your copy, messaging and marketing. Hear me talk about: When writing copy, start thinking about the role desire plays (2:36) Why should we remind people of their desires? (8:16) Oftentimes people get bogged down […]

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