Blog | Showit Blog

Turning Features into Benefits

Do you ever feel like nobody realises just how AMAZING your offer is? Maybe you think no-one (none of your ideal clients or customers) cares about the many, really great, features of your solution. Well, here’s a newsflash for you: You’re right. They don’t. 🤯 Yep. Nobody cares about that long list of inclusions for your […]

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Selling Your Zone of Genius

A Guest interview with Melody of Mel Ava Creative. There’s nothing I love more than talking business strategy with my client-turned-friend and business confidante, Mel (our Voxer sessions are legendary). Our topic of conversation this week? Your “zone of genius”. You’ve probably heard of it, you’ve maybe even journaled about it – but have you […]

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How to Strategize Out Your Marketing

…without making it over complicated. Would you rather throw spaghetti at the wall when it comes to your marketing… OR  …strategize out your marketing plan so you can know that every single effort you make is getting you a little closer to your biggest goals for your business? The answer seems obvious right?  Here’s what […]

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How to Refine Your Own Copy

Here’s a truth bomb no one but me will tell you: Without your copy no one will know or care what you’re doing with your business.  It might seem harsh. But hear me out. I know how important all the elements of your brand are. Your visuals, your branding, the services you provide. I know […]

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