I believe that, as business owners, we have to take ownership of our message. If you’re the creative visionary in your business, you need to know your message inside out so that you can share it, pass it on, and express it to: – your audience – your team members – the people you outsource […]

In Episode 42 of The Copy Coach podcast, I’m talking about what role your sales page plays in your business, how to figure out how many words you should be using on it AND how you can make sure you’re not missing out on 75% of your potential clients and customers.  Listen to the full episode […]

In Episode 41 of The Copy Coach podcast, I’m chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Listen to the full episode here or keep reading for the show notes. When it comes to launching your new offer – or your new website – […]

When it comes to landing pages vs. sales pages, you might be completely in the know about which one you need to use in order to see the results you’re looking for. Or, like so many people I’ve spoken to recently, you might be thinking: what’s the difference? And here’s the thing: it is much, […]