And getting you to that place – where you feel at ease and maybe even a little bit excited at how well your marketing strategy is working for you, converting more of your leads into actual customers, helping you stand out in your niche through strong messaging, and enabling you to scale your business easily – is where we excel.
"who knew a phd in archaeology would help with conversion copywriting?"
before i dove
head-first into the world of conversion copywriting,
i never even knew what it was...
Hi, I’m Ciara – Owner, CEO and chief copywriter at The Copy Atelier and host of The Copy Coach podcast.
Fun fact: before I was a copywriter and copy coach, I was an Archaeologist specializing in biomolecular archaeology (yes, really).
Back then, I spent most of my time writing research papers, reading journal articles, teaching undergraduates, and working in a small laboratory doing crazy chemistry experiments. When I began my copywriting and online business owner journey in 2018, I naturally thought I’d leave my background in research and academia at the door.
There I was, ready to finally immerse myself into a more creative industry and be part of helping business owners market themselves online, when I stumbled upon conversion copywriting.
it turns out the whole
“getting your words to sell” thing...
requires a lot of the same skills as academia
an analytical mind
an ability to stand out
Who are we talking to and what are they struggling with?
What do we need to say to this person to get them ready to say “yes”?
What’s our USP with this brand and offer?
... and an understanding that to cut through the noise (and get someone to actually read your copy), you need to infuse things with a little creativity.
as someone who is both very analytically minded and creatively inclined (i.e. a complete mass of contradictions),
this suits me down to the ground.
It’s why I’ve been able to draw on my PhD background and skills in research, analytical thinking and strategy, and couple them with my experience and talent in writing, conversion copywriting, communicating and creative problem-solving to create a unique, proprietary process when it comes to crafting and strategizing copy and messaging.
“Not only is Ciara an amazing sales copywriter but she's also so delightful to work with. She helped me fine tune the brand voice for my company, created our sales membership page, fine tuned our marketing website and made the entire experience simple, sophisticated and oh so organized!”
Lets us know exactly what your customers are craving so we can give them what they need.
Lets us design messaging that meets your audience where they’re at and leaves room for growth in your business.
Lets us craft copy that cuts through the noise, makes an impact on your audience and amplifies your unique brand personality and voice.
...because at the end of the day – if your messaging isn’t fully strategized, with each piece of copy written in a way that speaks to, persuades and moves your ideal customer closer to the point of saying “yes”, and with a cohesive narrative that’s unique to your offer and brand woven through the whole thing?
It won’t do the job it’s built to do.
And you won’t see the results you have the potential to see.
It’s simple. It’s effective. It’s what you need to be doing to take your business all the way (we know your 5-year plan includes scaling to a million. We’re down to help you with that).
i'd fully recommend ciara to any business owner
“Ciara is incredibly committed to doing a great job and will take the time to truly understand you AND your ideal client, as well as being great at taking feedback and applying it. Working with Ciara was such a great experience – she's incredible at what she does.”
she understands great copy
“After working with Ciara, I feel like I need her in my back pocket and that I never want to write long copy again! Her attention to detail is amazing. I didn't want my copy to sound like anyone else and it didn't. Ciara understands great copy and having her take the reins allowed me to focus on other areas of my launch”