A Halloween special that is appropriate for any time of the year!
Let’s cut to the pumpkin: when your ideal clients land on your website you want it to be more TREAT than trick, right?
So, to stop scaring them away, here are 3 copy mistakes you need to fix pronto!
1. CREEPY CONFUSION
Heard the phrase ‘if you confuse, you’ll lose’? It’s popular cause it’s true.
If your ideal client lands on your site and doesn’t immediately (8 seconds, guys!) know what you do, for whom and to what benefit? They’ll run away screaming faster than that time you opened the door to trick-or-treaters with no makeup on.
2. SLIMEY SELLING
You want your ideal clients to be pulled in by your sales copy. You (and they) DO NOT want to have a sale pushed onto them.
So make sure you convey to them why what you’re offering is the solution to their problem and that you’re the one they should trust to help them.
3. TERRIFYING TYPOS
If your website has a couple of wee typos on it – ok, we’re all human and sometimes things slip through the net.
But if your site copy is riddled with typos and mistakes? That doesn’t exactly scream professional.
Take the time to proofread your website copy so that you can sort out any mistakes before your ideal clients come a’knocking.
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The Copy Atelier is a boutique copywriting and marketing agency for business owners and CEOs that specializes in pairing conversion copywriting with high-impact strategy for maximum results. Based in Edinburgh, Scotland, and available worldwide.
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